The Zoen Guide · 24 spreads
How the living
layer behaves.
The complete brand system — voice, covenant, the ten virtues, the coherence score, and a color system built from a single source of truth.
At a glance
Seven tokens.
One living system.
Earth grounds it; the sun is the fire. The whole palette derives from three earth primaries, two neutrals, and two sun accents — change a token, every surface updates.
All 24 spreads
The whole book.
Contents
Seven chapters.
01 · The Brand
03 · Verbal Identity
04 · Visual Identity
05 · Typography
07 · Handoff